What the world's top companies spend on rebranding

the cost of rebranding - famous logos

While BP spent a whopping $221 million on redesigning its look in 2008, Coca-Cola (recently named the world's most valuable brand) got its original iconic logo for free. 

Trendland has come up with a graphic outlining what some top brands have spent on crafting their identities, though it's not entirely clear whether that figure is just for design work or whether it includes the cost of new marketing campaigns.

It's largely based on work from Stock Logos, whose fuller post also includes the cost of the ANZ Bank rebrand in 2009 ($15 million) and that of Melbourne city the same year ($625,000).