Does industrial furniture make your heart skip a beat? What about recycled timber and sustainably-managed macrocarpa and pine? Then you'll love Primary, a new Auckland brand specialising in bespoke furniture for the home.
Founded by father and son duo Neil and Justin Fraser, Primary transforms wood and steel into individually crafted pieces mixing Neil’s 25 years of experience and Justin's eye for design and entrepreneurial spirit
“We set out to create an edgy and engineered look, blended with an art deco style. It’s been a huge success. We’re continually developing new pieces for the range, creating that cool look, while still being practical and versatile”, says Justin.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.