Effective product innovation practices are key to New Zealand's capacity for global competitiveness, and as Aruna Shekar wrote recently, failing to account for user factors can lead to the development of wholly inappropriate or even downright dangerous solutions.
The Product Development and Management Association of New Zealand (PDMA-NZ) regularly hosts events in this vein and the next one is fast approaching on September 25. This time it’s not a sit-and-listen event, but a hands-on workshop led by John Hatrick-Smith and some of his
colleagues of the Better by Design team. Named the ‘D-thinking’ course, it’s a design thinking methodology developed by Stanford University.
You'll need to bring along a small bag with any prototyping materials that you can get your hands on: stapler, Post-its, paper, blue tack, plasticine, play dough, cardboard, whatever! (Spend $10 at the $2 Shop and that should be plenty.) Spaces are limited to around 70, and you can sign up at pdma-nz.org/d-thinking-workshop.
When: Tuesday September 25 – 4.30-8pm
Where: Massey’s Design School, level 2, Albany Village.
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