James Dyson award judges whittle it down to three

Put a waterproof hearing aid, a tree harvesting vehicle, and a self inflating life jacket together and what do you get? The top three contenders in the annual James Dyson Award, that's what.

The international design award recognises the next generation of emerging Kiwi product designers who have developed inventions that are innovative and inspire solutions to everyday problems.

David Lovegrove, the head judge and professional member of the Designers Institute of NZ, says the top three products are diverse, yet they all demonstrate the design principles of the award’s founder Sir James Dyson – to create commercially viable products that solve a problem.

Adds fellow judge Ingrid Leary from the British Council New Zealand: “The selected three show common sense solutions to everyday problems which will have resonance with New Zealanders and their water-loving lifestyles, as well as the forestry industry.  It’s also promising to know all three products have global appeal."

Revival VestRevival Vest James Dyson Award 2012 finalist

Revival Vest is a life jacket for divers, designed to recognise physiological changes in the wearer - such as drowning - to self inflate.  Made from smart fabric technology capable of monitoring respiration, the vest detects changes in the diver’s chest circumference, evident in divers experiencing breathing difficulty.  If the wearer blacks out, the body becomes limp and the vest is triggered to inflate.

Its designer, 22-year-old Victoria University graduate James McNab of Tauranga, says his design was motivated by the death of a friend from a shallow-water blackout during free diving.

“With little or no safety equipment available to free divers, shallow-water blackout is something that can happen to even the most experienced divers and can occur without warning,” says McNab.

PressureAIDPressureAID James Dyson Award 2012 finalist

PressureAID is a waterproof ear device for the hearing-impaired, which aims to improve sound and give children and adults an opportunity to enter the water and enjoy swimming and other water sport.
Nick Marks, a 23-year-old designer from Torbay, Auckland, says his design was inspired by his frustration in being unable to participate in water activities, in which water would enter his inner ear through grommets and cause an infection.
PressureAID is designed to be worn inside the ears, and works when the wearer submerges their head in water, causing a bubble inside the device to compress, which then expands an ear piece membrane, creating a water-tight seal in the ear canal and preventing water from entering the canal.
“Because the device is worn just inside the ears like small headphones, they don’t look like conventional hearing aids which aren’t discreet.  As a kid, I was bullied for wearing the old fashioned aids, so in the end I chose not to wear them and make-do with limited sound,” says Marks.
Says Lovegrove: "His design could also break down the stigma of wearing hearing aids due to its decorative effect and aesthetic appeal.  The product will appeal not only to older adults who could wear the device in the shower, but for children prone to ear infections.”

AxolotlAxolotyl James Dyson Award 2012 finalist

Axolotl (not to be confused with the axolotl) is a forestry tree harvesting machine, designed to cut and separate tree trunks, branches and needles on site, and return its nutrients to the ground for natural regeneration.  Current harvesting methods require return visits to a forest, causing soil compaction and damage to surrounding trees.
Nick Ross, an industrial design graduate from Massey University says in one single operation, Axolotl cuts a selected tree at ground level, avoiding exposed stumps. It then feeds the tree into its body where it is separated. The needles are returned to enrich the soil, while the branches are bundled into a “bio-log” that can be easily collected when collecting the trunk, and used instantly as an alternative energy fuel. This technique seizes the traditional way of harvesting and points the future of tree harvesting in an environmentally friendly and sustainable direction.
Named after the endangered Mexican walking fish, Axolotl’s design was inspired by Ross seeing increasing degradation of forests through pollution.

The next step

Ten New Zealand entries, including the three national finalists, will progress to online judging in the international James Dyson Award competition.  The global James Dyson Award winner will be announced in November and together with their university, will win a total prize fund of £20,000 or local currency equivalent.

The winning New Zealand entry will be unveiled at a ceremony on Thursday night.

The national winner will travel to the UK and meet with London’s top product and design companies, earning a $3000 cash prize for travel, plus an official fee package from the Intellectual Property Office of NZ (IPONZ), $3000 of legal fees from Farry.Co and a Dyson vacuum cleaner.

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