New Zealand Geographic has a pretty active photographic community going on Flickr, and leveraged this to produce a printed book in the first known instance in New Zealand publishing of a book being compiled from content produced and curated entirely in the social media space.
Southern Exposure collates the work of 1500 photographers, chosen from 25,000 images over a calendar year.
They represent the best of the New Zealand Geographic group on Flickr and were not commissioned, but rather crowdsourced by enthusiastic amateurs. The images were uploaded to the cloud and voted on, then ultimately rendered with ink on paper.
This apparently retrograde output format hopes to tap into the ongoing affection of readers for the experience of print media, with sponsors FujiFilm and Getty Images underwriting the project and helping distribute Southern Exposure to their corporate networks.
There will be no bookstore sales and no distributor; Southern Exposure will be offered first to the community, the friends of that community, and thereafter exclusively over the New Zealand Geographic website, direct to the consumer.
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