Alt Group among the best of the red dot contenders

Alt Group is a reliable deliverer when it comes to the prestigious international red dot awards, which honour top design trendsetters from around the world, and this year it's picked up a total of five red dots, including a sought-after red dot: best of the best.

The Auckland design company was awarded seven red dots last year and four the year before that, as well as going on to win the supreme red dot grand prix prize for communication design.

News straight from Berlin is that Alt Group's Social Kitchen, a project created for Fisher & Paykel in collaboration with The Engine Room restaurant and furniture design company IMO, has won a  red dot: best of the best award, following on from the silver Clio it won in New York.

The Social Kitchen was a pop up installation at Britomart which was designed to reflect Fisher & Paykel’s kitchen design philosophy, demonstrating the evolving role of the kitchen as the social hub in people’s everyday lives.

Alt also won another four red dots for a number of projects, including: Homestar’s identity, an online home performance tool created for the New Zealand Green Building Council; Box Café, created for The Edge, New Zealand’s largest performing arts centre; Wrong Note, a promotional music poster, and for the The Social Kitchen.

Social Kitchen David St George Social Kitchen Social Kitchen David St George Box Cafe identity Box Cafe identity Box Cafe identity Box Cafe identity Homestar identity Homestar identity Wrong Note poster

The red dot awards, held each year in Germany, recognise the best in product design, communication design and design concepts from around the world. This year 15 jury members, all internationally recognised design experts, evaluated each one of the 6,823 entries over several days. The red dot jury selected only 63 red dot: best of the best awards, which are given for exceptional creative achievements.

The red dot winners will be celebrated at a glittering awards ceremony in the Konzerthaus Berlin on October 24, when the supreme award, the Red Dot:Grand Prix will be announced. All of the award winning works will be on show at a special exhibition in the Alte Munze Berlin from October 25-28.

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