Special Group and berry brand OOB get playful with packaging

Special Group and berry brand OOB get playful with packaging

OOB packagingAfter 11 years in the business, Omaha Organic Blueberries has freshened up with a sprinkling of magic dust from award-winning design company, Special, and its playful new packaging line will be rolling out to supermarkets, specialty foodstores, cafes and restaurants over the next few months.

With a continually expanding product range, and a turnover that has doubled in the last few months alone, it had gone from boutique blueberry grower to international blueberry and ice cream brand, and founders Robert and Shannon Auton knew it was time to redesign their company’s identity.

“We wanted a new name and look that reflected our values of down-to-earth honesty and flavour-packed certified organic goodness,” says Auton. “At the same time, ice cream is a fun, indulgent treat, so we needed to convey a real sense of playfulness and enjoyment.”

OOB packagingThe result is OOB, coming soon to freezers near you as fresh andfrozen blueberries, family-sized ice cream tubs and single serve multi-packs.
“We talk about the virtues of simplicity in design and the proof of this is in these particular puddings,” says Heath Lowe, Special Group design director.

“The colours are pure and bold, the language is humorous and the design stands out unlike anything else on the shelf.”


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