Close

Invivo storms the market with graffitied wine boxes

Kiwi winery Invivo is well known for bringing the wine and art scenes together, and its latest effort involves a range of limited edition graffiti wine boxes produced by Kiwi and British street artists.

Invivo is out to target a younger audience of wine enthusiasts, and what better way than through bespoke designs from prominent New Zealand art collective (and two times world street art champions) TMD Crew (The Most Dedicated)?

Following the series of designs by TMD Crew, a British range will be produced by DWS (Da Wild Stallions), an East London-based group, who've already brought out the spray cans to paint boxes at a live event.

The limited edition boxes will be on display at Invivo outlets in New Zealand, the UK, Japan and Canada.
 
Since launching in 2008, Invivo has partnered with the creative industries many times over through Creative New Zealand, a range of artists, galleries and musicians as well as iconic New Zealand fashion designers Zambesi.
Invivo wine graffiti boxesInvivo wine graffiti boxesElsewhere in wine and art land, last year Cloudy Bay teamed up with stencil artist Flox (Hayley King), who created a mural to help launch its 2011 sauvignon.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).