One for the too-wacky-to-be-true-but-is files: a giant chewing gum sculpture that incorporates the DNA of more than 3,000 students who each stuck a piece of chewed gum on the work.
The sculpture was made to symbolise the merger of two art schools, Eindhovense School and SintLucas, in the Dutch province of North Brabant.
An added benefit, apparently, was that youngsters no longer left their chewing gum under chairs and tables.
The sculpture is part of a new campaign and house style developed by KesselsKramer communications agency.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.