Close

Tasti turns 80 and slips into a new look

Tasti products are taking on a spiffy new look as the company celebrates 80 years of making bars and baking bits this year.

Tasti, which is now sporting a new logo, website and packaging courtesy of Brother Design, has been firmly embedded in New Zealand baking history since 1932 and created one of the first muesli bars in the 70s, the Snak Log.

It is now one of the largest New Zealand-owned and operated food manufacturers and employs over 250 people at its Te Atatu Peninsula factory.

According to the website, the company could have kept going on like it was and letting people find out about Tasti products on their own. But it did some research and found that while there was plenty of love for the products, they hadn’t really heard of the Tasti brand.

So we told them our story and how we started out in 1930′s New Zealand with two friends building a new business in the depression. We told them we were still completely New Zealand owned, we told them we make all our bars in our own factory in Auckland, we told them we are the largest manufacturer of muesli bars in NZ and we told them we even like to help out with the Kiwi and other conservation projects.

And everyone was surprised. They couldn’t understand why we hadn’t shared such a great story. So here we are, 80 years on with a brand new look and a mission to get out there and tell people what we’ve been up to. We think our new look says something about who we are – a group of Kiwis who use the best ingredients to get the best results. There’s not much to add and we think that’s a good thing.

Contagion, Tasti's creative partner of choice, says Tasti is a quiet Kiwi icon and it’s very excited to have the opportunity to work with the team to “turn up the volume on their success story”.

Tasti marketing director Adrian Cook said Contagion was a natural fit with the business.

"They have vast experience and expertise in the traditional media space and are leaders in digital and social.”

He said Tasti was "now very focused on growing our brand and building our share of voice".

This story originally appeared on StopPress.


Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).