Electrolux international design comp returns

Electrolux international design comp returns

 Want to win $10,000 and a swanky European product design internship?

Electrolux Design Lab is back for 2012 – a global design competition inviting students and recent graduates of industrial design to submit ideas that focus on the sensory experience of home appliances.

Submissions should be sensitive to the environment, providing intuitive ease of use and aesthetic appeal.

Eight finalists will be flown to a mystery European location to pitch and promote their designs to a panel of industry experts.

First prize is a six-month paid internship at an Electrolux Global Design Centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also up for grabs.

Last year Massey University student Roseanne de Bruin came third with her blender design, ‘Smoobo.’

Electrolux’s Asia-Pacific design manager, Lyndon Craig, says the competition can teach Kiwi talent to interpret social trends and emerging technologies into compelling product concepts.

Craig cited our natural environment as a possible catalyst for innovation.

“There are many remarkable features in the New Zealand lifestyle and landscape which could be the basis for reimagining the experience of using an appliance.”

The deadline for entries is June 1, 2012. Electrolux keeps the IP rights for all entries. See

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