Ice cream maker Ben & Jerry's in the UK has renamed its apple pie-flavored ice cream Apple-y Ever After. Why? To raise awareness about the importance of marriage equality, of course.
An Apple-y Ever After Facebook app has also been launched in which participants can “marry” someone of the same sex.
As the government debates whether to legalise same sex marriage, Ben & Jerry's partnered with gay rights organisation Stonewall.
"Since our humble beginnings 34 years ago, Ben & Jerry's has been an advocate for equal rights regardless of sexual orientation. That's why our legendary flavour Chubby Hubby was renamed Hubby Hubby to celebrate gay marriage legalisation in our home state of Vermont, US."
The renamed ice cream will be available in the company's scoop shops only and not as an actual store-bought pint.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.