Adidas staff ditch business cards for shoelaces

Adidas staff ditch business cards for shoelaces

These days, it's almost a constant competition to see who can come up with the zaniest idea for a business card. 

One of the wackier ideas we've seen lately is a branded shoelace for employees at – you guessed it – Adidas (in Brazil).

Each salesperson has his or her name, phone number and store address printed on a shoelace, which means customers bestowed with one can take it home and “not lose them among all the other cards they receive”.

Credit goes to São Paulo-based advertising agency ageisobar.

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