A quick word with ... designer Gareth Lockett

A quick word with ... designer Gareth Lockett

GARETH LOCKETTMy first job was ... was acting in a TVNZ drama, Pioneer Women, at the age of 4. I had one line to say to the actor who was playing my father. He was going off to fight in the NZ Wars. He got his head cut off (in the story) and they cut my line. I'm still an awful actor to this day.

And now the title on my business card is ... blank. Should be Creative Director.

 Which really means ... I run 1976, a graphic design studio working in all disciplines of graphic design online and offline. I've been in the industry for 10 years now. Back then what I did was called New Media – how did they not see that term getting ousted?

 My day starts with ... coffee and an awful lot of chit chat with my two young sons over the breakfast table.

And ends with ... reading scary books on climate change.

And in between, I ... design, plan, build, tinker with ideas, shapes, colours and type for people and companies who need that sort of thing.

My first artistic memory is ... building a tank out of corrugated cardboard from my own design.

If I wasn't doing this, I'd ... obviously not be acting, maybe doing something in the glass arts or painting.

I'm inspired by ... good use of type, beautiful music, grassroots organisations, travel, art museums. My Gran in England was quite artistic and loved to draw. I gave her a coffee table art book one year for Christmas and she set it up on the landing halfway up her staircase with a chair. She used to stop on her way up the stairs each day to contemplate a different artwork while she rested. I love the idea of slowing down long enough to take time doing things like that.

I can't live without ... music, books, my family.

True 'style' is ... Being too in for the out crowd, too out for the in crowd.

My work in three words is ... Stop, drop, roll.

Gareth Lockett is creative director at design studio 1976.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).