The Samoan art forms of Tatau (tattoo) and Tapa (bark cloth) have gone all 2.0 in the hands of Vaimaila Urale, who has created a unique set of digital patterns using basic keyboard characters, motifs and symbols.
Typeface merges the concept of ASCII art with interactive technology and contemporary Polynesian mark making.
Working in collaboration with digital media artist Johann Nortje, Urale has designed an installation work where the viewer’s physical movements activate unique layers of patterning; people’s reflections become embedded with vibrant Pacific patterns.
Typeface is on at CoLab until March 21.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.