Holy Moly gets the Lemonade treatment

Holy Moly gets the Lemonade treatment

Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel under its belt – so it’s no surprise the agency was the clear choice for cheeky new ice cream brand Holy Moly.

The inspiration for Holy Moly's branding spawned from simply tossing ideas around about the group’s feelings towards ice cream.

They were lucky, they reckon, because Holy Moly handed over complete creative control and as an added bonus allowed them to create a couple of flavours.

“We understand retail and the consumer so we needed to create something that worked for the product, consumers and was different yet had the legs to grow and build," says resident copywriter Tony Reardon.

"We had a number of other ideas (as you do) but this was the strongest and most flexible. And it’s fun.” 

2010 was a busy year for the company, which was behind the 2010 re-launch of Eden Park, designing everything from the park’s sign to its sandwich wrappers.

It also developed the branding for Partners Life, an insurance company, and managed everything from the corporate vision to claim forms.

Lemonade has been in partnership with Burger Fuel’s marketing team over the last 14 years, managing the chain’s branding. Its recent work for the company ranged from creating POS menus for their Middle East stores and editing the BurgerVision in-store video loop.

New ventures for Lemonade include working with The Turkish Bread Company to tweak its packaging and market positioning, achieved by poking fun at the company’s roots with a bunch of tongue-in-cheek sayings.

The company is made up of six staff – lead designer and owner Andrea Fowler, Reardon (who largely acts as business manager), another copywriter and three designers.

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