Genre mashing always makes for interesting creative outcomes, as Make Something demonstrated last year with its inaugural event that saw the likes of designer Brogen Averill, product designer Jamie McLennan and singer Julia Deans mashing up their skills into a tangible outcome. In 2011 the organisers are at it again, throwing a new bunch of participants together.
With backgrounds that vary from graphic design to architecture, fashion to music, participants are faced with this challenge: Given absolute free rein, who would you choose to work with from the creative industries and what would the results of that mash-up be?
This year's lineup reads like this:
* Joanna Alpe (Graphic Designer) & Rebecca Mills (Sustainability Strategist)
* Fred l’Ami (Graphic Designer) & Stu Barr (Fermenter)
* Sarah Laing (Graphic Designer) & Melissa Laing (Artist / Theorist)
* Arch MacDonnell (Graphic Designer) & Billy Apple® (Artist)
* Edgar Melitao (Graphic Designer) & Chris Stevens (Interior Designer)
* Shabnam Shiwan (Graphic Designer) & Emma Boyd (Industrial Designer)
* Kelvin Soh (Graphic Designer) & Calem Chadwick (Mixologist)
* Gary Stewart (Graphic Designer) & Wheelworks (Handcrafted Wheel Builders)
Make Something founder and graphic designer Bevan Tonks said 300 people passed through the doors at last year’s event.
“It was overwhelming considering it was done without any major marketing or public awareness,” he said. “I think it just piqued peoples interest.”
The results will be featured in a group exhibition that pushes commercial boundaries. The exhibition is free to the public and will run from November 25 to December 3, 10am-4pm each day at the Saatchi & Saatchi Gallery Space, Level 3, Saatchi & Saatchi Building, 125 The Strand, Parnell, Auckland.
Find out more and check out last year's blended results at: http://www.makesomething.co.nz
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).