Emirates kicks off world search for budding artists

Skywards Future Artists competitionIt's the kind of exposure yet-to-be discovered artists dream about: having their work splashed across collateral for one of the world's most recognisable brands.

As part of its initiative to support the arts, Emirates is holding an international competition in search of an emerging artist to feature on their frequent flyer promotional material next year.

The winning artwork will be displayed on next year’s membership cards for Skywards, the airline’s frequent flyer programme, along with the artist's name.

Entries are open in the fields of painting, sculpture and photography to students or experienced artists, as long as they haven't exhibited commercially more than three times in their career.

A panel of judges, including industry professionals, will create a shortlist of entries which will then be judged by the Skywards members through a voting process on the website. Among the judging criteria are creative merit, technical excellence and suitability for end use.

Three winning entries will be chosen and the image of their selected artworks will be used on Skywards membership cards in 2012, as well as in all supporting online and offline communications and promotional material. In addition to the year's worth of global exposure, the three winners will receive a commission of US$5000 and will be flown to Dubai, where their winning entry and design portfolio will be exhibited at Art Dubai in March 2012.

The competition closes on July 14. Voting is open online on August 9, with winners to be announced in September.

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