Kiwi design ventures into entangled web of awards

In just over one month's time,  excitable web enthusiasts from around the world will gather to celebrate excellence on the Internet as part of The Webby Awards, and two Kiwi design companies have risen to the occasion from a pool of over 10,000 global entries submitted. New Zealand based design studio Supply has been nominated in the IT Hardware/Software category, meanwhile Alt Group has received the next best thing after an award nomination—selection as an Official Honoree in the Fashion category, the distinction of which is only awarded to the top 10 percent of all work entered. 

Art direction, graphic design and interactive design studio Supply received its nomination for the Scam Machine, created for Netsafe. The Scam Machine allows users to draw their unwitting friends into a leading role in a full-blown internet scam. After uploading a few basic details about a person you know, the Scam Machine website works by generating a current affairs news video, featuring that person as its target. Only mildly offensive, the Scam Machine pays testament to the seemingly obvious mistakes that many Kiwis actually make at the hands of online scam artists. 

Supply’s in for a tough fight though, up against some pretty big-named competition from the likes of Google, Dell, IBM and Nerd Communications. 

The tough competition is something not lost on creative director of Supply, Piri Tukere, who views it as an honour. 

“To be considered, and to be up against the likes of Google is really amazing for a small country company,” says Tukere. 

“We love the website that we have helped to create: it’s a clever, interesting and interactive way to teach people about money-grabbing online scams. The key is that it’s realistic, and it’s funny—Kiwis love to fool their mates.” 

Meanwhile on the Alt side of things, the multidisciplinary design agency received its honoree status for its design work on the Karen Walker website. Alt now sits among 12 Official Honorees in the Fashion category, which includes brands Uniqlo, UK based ASOS Marketplace and Italian luxury leather firm Bottega Veneta.

Kris Lane, online strategist at Alt Group, says that the reality of creating a fashion website is with each season you “rip it up” and start over. Alt Group has worked with Karen since 2000 but Lane says the site’s design purposely embodies the Karen Walker celebration of the outsider.  

“Karen Walker is a fashion brand with effortless style with a recurring theme of taking extremes and pushing them together, such as masculine and feminine, tailored and street, luxury and non luxury. Our role is to translate that into online space. Karen Walker is known to buck conventions.” 

Alt has also been nominated in adverting, design and interactive awards One Show, receiving three shortlistings in the design category.

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