Alt Group types out Aussie award win while other Kiwi winner contemplates fishing venture

Eating chocolate is tasty but typing on it is another story. And it's a concept clever enough to earn Alt Group another international award. The multidisciplinary design firm is no stranger to winning awards, nabbing  87 national and international awards in 2010 alone. And now that the 2011 awards season is upon us, Alt has come out firing with news the firm has won the In-House category for the second year in a row as part of Australia's CREATIVE magazine Hotshop Awards. But Alt isn’t the only Kiwi company putting in a repeat performance, with Wellington-based Resn, who have worked along side impressive clients like Toyota, Puma and MySpace, also picking up the award for best Digital and Interactive Agency for the third year running.

Alt nabbed its award for its tasty, finger-tapping Christmas offering it produced for its clients. The gift, which took the form of 150 full-sized Belgian chocolate computer keyboards, was designed to subtly bring attention to the company’s name, providing an explanation of how it originated.

“The origin of our company name came from looking down at a keyboard, and picking out the alt key,” says creative director of Alt Group, Dean Poole. “We thought it was time to bring attention to that idea in a subtle way.”

Poole maintains that the original idea to gift clients with a cast gold key was sidelined for being “a little pimp” and also, well, rather expensive. 

Alt’s win in the same category last year was also for its client gift creation, which took the form of a leaning wine bottle. 

This year’s judging panel described Alt’s confectionary creation as “having high impact and being “really well done”. Another said it was a “sweet idea that tastes great”, with one of the judges remarking on Alt’s fantastic “finish, style and execution”. 

Meanwhile the team at Resn seem to have fallen into deep despair following their win. Rikki Campbell, company co-founder and managing director, jokes the joyful celebration following the announcement was short lived and has since been replaced with an emerging sense of fear and dread. 

“It’s all downhill from here,” he says. “When you’ve made magic not once, or twice, but thrice, how can you truly top it? That’s why the team are reinventing themselves as a long-line drift net fishing company.” 

It has emerged Resn’s primary focus has now shifted from online interactive alchemy to hunting down the last of the bluefin tuna before the world’s stocks are completely depleted.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).