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Seven year itch: Semi-Permanent no longer attending The Church

Having found success in Sydney, Perth, Brisbane, Melbourne and Auckland over the years, 2011 won’t quite be the same, when it comes to Auckland at least, for design event Semi-Permanent. It’s New Zealand partner in creativity crime since 2004, The Church, has announced it is striking out on its own and creating a re-jigged version of the event called We Can Create.

The inaugural event, to be held in August, runs a similar format to the Semi-Permanent of old, bringing together 12 of the planet’s top creative thinkers and doers in an all-inclusive art and creative showcase, run by creatives for creatives. The Church says the new event will connect with the best in art, design, culture and technology as well as showcase marketing creativity and innovation,

And while it’s bye bye to the Australian-owned Semi-Permanent, The Church has also bid adieu to the main brains behind the Auckland event Anna Cameron, and with that, probably some very valuable contacts. The former Semi-Permanent producer has taken up a full-time permanent role as senior producer with the NZ International Arts Festival in Wellington. Her role with The Church has been split up into three parts, comprised of Nigel Waters in the role of sponsorship manager, Jon Raymen and Adeline Chua as events managers, and The Church’s newly appointed chief executive, Simon Kozak (pictured), acting as spokesperson.

“After running Semi-Permanent for the last seven years, we are handing the moniker back and taking complete ownership of New Zealand’s only globally-focused creative communications festival,” says Kozak, who was the a strategic planner at SK Marketing LTD in his most recent incarnation. .

While details of the complete lineup for this years event are only trickling through, some have been confirmed, and they are: NZ film director, screen writer and actor Taika Waititi; KesselsKramer, the leftfield Amsterdam advertising and publishing agency behind campaigns for Nike, Parool and Levi's; Morag Myerscough, Britain’s multiple award-winning, integrated graphic design powerhouse; and London based The Rumpus Room, whose innovation and creativity has seen them combine real world, interactive and social platforms for Coca Cola, Xbox and MAC.

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