We’re digging this t-shirt design by Hamilton-based graphic designer and illustrator David Creighton-Pester (pictured). Creighton-Pester created the design as part of a competition run by Chicago-based Threadless, a community-centered online apparel store that prints designs created and chosen by its global online members (a not too shabby 1.5 million of them).
As part of its inaugural Threadless Causes initiative, the apparel store put out a pitch asking artists from around the world to submit inspirational designs under the theme “Rebuild”, with the focus being the city of Christchurch. Online members voted and Creighton-Pester’s design came out at the top of the voting pile.
His design depicts several hands each piecing together a broken section of the Christchurch Cathedral.
“The key idea of my design is that people make the city,” he says. “Although buildings have fallen, people have hope of rebuilding through helping each other, as shown by the many hands. Making the Cathedral the focal point was obvious as this in an international icon representing the City.”
And while he played around with a couple of different colour variations for the design, Creighton-Pester says he settled on blue because it’s simpler and “simple is good for t-shirt design”.
For his winning work, Creighton-Pester won US$500 (NZ$667), all of which he says will be donated to Christchurch. And for its part, Threadless will donate 25 percent of the net t-shirt sales, which retail at US$20 (NZ$26), to Architecture for Humanity's efforts to rebuild the city of Christchurch. Most recently a similar pitch was put out in aid of the Japan earthquake. Jason Yang won that competition, with 100 percent of the net proceeds going to the American Red Cross Japan Earthquake and Pacific Tsunami fund.
Creighton-Pester is creative director at Scorch Design, a company he started in 2009 after spending sometime working for various design agencies.
“It provided me with an opportunity to develop my own personal projects and ideas.” he says, adding: “It’s definitely more stressful running your own business but there’s a freedom that comes with it too.”
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