Designers speak about “the big sell”

How to best design for retail is the hot topic up for discussion at the upcoming Designers Speak Series 2011. The DINZ event will feature insights from speakers in retail, design, branding and architecture. 

Designers Speak: The Big Sell 

WARREN & MAHONEY - Gareth Huston

Title: Bright knits, a big idea and the art of retail 


Title: Lingerie for the masses – designing for cultural diversity in remote locations

Soundbite: Designing lingerie stores for international rollout requires an understanding of significant cultural diversity (from Australia to Saudi Arabia) while meeting the operational challenges alongside the retailer. 

Brogen Averill

Title: Introducing The Department Store 

Adrian Nancekivell + IGNITE ARCHITECTS—Jeremy Whelan

Title:Brand Essence to Retail Reality

Soundbite: Jeremy and Adrian will describe the process developing the brand essence for the Auckland Airport retail precinct and how this unique retail thinking created the story telling opportunity to drive the retail design for the new airside retail environment 

DESIGNWORKS - Devin Fennell + GASCOIGNE & ASSOCIATES —Clark Pritchard

Title: Stop, Collaborate and Listen

Soundbite: The first of its kind for Telecom, this retail concept store provides an interactive environment where customers can trial the latest products and technologies in the way that they intend to use them at home, in the office or out and about. It’s a hands-on environment, and it’s less about ‘us’, more about you, the customer. Our products and services in your world.


When: Wednesday 23 March

Time: 6.00pm arrivals, 6.30pm start

Where: Telecom concept store (predrinks), Telecom conference room (main event). Telecom building entrance through Hardinge Street, Auckland

Cost: DINZ Members: $15, 
DINZ Graduate Members: $10, 
DINZ Student Members: Complimentary, Non DINZ Members: $25,
Non DINZ Students: $5 

ph: 09 529 1716

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