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A call for intelligent mobility

What will the future of home alliances look like when it comes to design and functionality? If you’re a Kiwi industrial design student or recent industrial design graduate feeling creatively inclined to offer your own solution to the question, read on. 

The global Electrolux Design Lab competition is on the hunt for solutions that address how people prepare food, clean and do dishes both within and beyond the home given, as a society, we have become more mobile and our activities more dispersed.

“The 2011 brief seeks design concepts that will inspire users whilst utilising existing technology to offer support and guidance,” says senior vice president of Global Design at Electrolux, Otto Henrik.  “This challenge is not just about making appliances that are physically more portable, rather it is about providing flexible control to liberate time and support creative expression both within and beyond the home.” 

The competition plans to entice entrants by offering a top prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros (over $9,400 NZD). But while the competition may be global, there’s a little added incentive for Kiwi designers with Electrolux New Zealand offering a $1,000 cash prize to entrants that achieve a place in the global top eight of the competition.  

Entries will be judged later this year by global judging panels. The global top eight will be invited to present their individual concept to a panel of expert designers at a finals event in Europe. The judges will consider all entries based on intuitive design, innovation and consumer insight when awarding the global competition winners.

As well as the top internship and cash prize, €3000 (NZ$5,800) and € 2,000 (NZ$3,800) will be awarded for second and third place respectively. 

Find out more HERE and check out the design brief below.

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