How do you like your 3D? On the big movie screen perhaps? How about in your hand? Global electronics company LG is set to bring 3D to consumers in an entirely different platform, with the announcement it has developed what it says is the world’s first 3D smartphone.
The unveiling of the Optimus 3D was made at the Mobile World Congress in Barcelona—the world's largest exhibition for the mobile industry that brings together 50,000 senior mobile leaders from 200 countries.
With a 4.3-inch screen, the phone operates on Google Android and features a dual-lens 5.0 megapixel camera to capture images and video in 3D. Users can also view 3D footage without having to wear those absurd looking glasses.
"For users to be able to create content will be paramount to reach a critical mass in 3D content," says LG director of product marketing in Europe, Daniel Hernandez. "We believe this phone will act as a catalyst to create the 3D mobile industry."
Giving the innovation even more of a push into the mainstream market, LG is getting cosy with video giant YouTube. The two are working on ways to make it easy to upload captured 3D footage directly onto the internet channel.
"The new partnership is part of a broader push into 3D entertainment by LG and the world's largest online video community," said the companies in a joint statement.
In 2009, YouTube unveiled its own ‘YouTube 3D gallery’ dedicated especially to the viewing of 3D videos, though you have to wear those awkward glasses to get the full effect.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.