It’s time to get your award hat on with entry into the 2011 Australian International Design Awards now open. Designers, manufacturers and distributors of professionally designed products and services available on the Australian market are eligible to enter the 2011 program and be in the running for Australia’s top design award. In fact, it was a Kiwi who took out last year’s top nod. New Plymouth-based manufacturer Howard Wright’s M8 Intensive Care bed took out the Australian International Design Award of the Year.
So what are the judges looking for? Good Design’s managing director Brandon Gien offers a hint.
“Good design results in products, systems or services that are functional, safe, pleasing to the eye, offer a better financial return for their business and have the smallest possible impact on the environment. Companies entering the Design Awards are positioning design at the centre of their business strategy. These businesses understand that good design translates into good business. They are proud to use the recognition through the Design Awards as independent confirmation of this.”
Entries are assessed on their individual design merits against a range of judging criteria including form, function, quality, safety, sustainability, innovation and best in class design. The winners represent the best products and services available in Australia.
Awards are being dished in the following nine categories: Consumer, Business and Technology, Medical and Scientific, Automotive and Transport, Sport and Leisure, Housing and Building, Heavy Machinery, Architectural and Interior Products, and Student.
As well as the M8 Intensive Care Bed, other previous winners include Qantas for the A380 Economy Seat (2009) and Hyundai for the i45 luxury 5-seat sedan (2010).
The awards, which date back to 1958 when the Industrial Design Council of Australia was established, have recently fallen under the custodianship of new international design promotion organisation Good Design. Since 1991, the programme has been operated by Standards Australia, who now take on the role of Principal Sponsor of the Awards.
For more info and to enter, click HERE.
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