What can you do with the shattered pieces of plates and glass left in the wake of the Christchurch earthquake? A collaborative effort between retail advertising agency Hotfoot, the Restaurant Association of New Zealand, Christchurch artist Donna Steel, Pataka Pottery owner Maureen Johnston, along with some artistic licence from Todd Blackadder, has resulted in this very cool mosaic billboard.
It’s hoped the billboard will encourage people to book their Christmas parties and support the city’s local restaurants. The billboard hit the road in Christchurch yesterday and once all the restaurants are booked out, it will be auctioned off in panels, with all the proceeds going back to the Canterbury Earthquake Appeal. The call for bookings will also be going out through a radio campaign.
The Restaurant Association of New Zealand has already raised money for its southern counterparts with events in Queenstown and at the Grove Restaurant in Auckland.
More info can be found at the pick up the pieces website.
In the meantime, have a gander at the video below to see how creative hands put the billboard together.