Ah packaging. You‘ve gotta love it for its all-carrying practicality and convenience. But add a splash of stylistic flair to it and you soon discover that practicality is only a tiny part of the packaging puzzle, as these winners from the 2010 Pentawards illustrate. The awards are dedicated exclusively to the best packaging design in the world, with entries this year coming in from over 20 countries. And we're pleased to say that this year, three Kiwi entries snagged some top awards, including a precious Gold.
Grenache Bottle Design picked up Gold in the ‘Beverages Water’ category for its Deep Origin Water bottle design. A silver was picked up in the ‘Beverages Spirits’ category by Curious Design for its design of the Distillerie Deinlein 8th Tribe bottle, adding to the two Silver’s picked up last year by Curious for its Lol can and Netwon’s Seed packaging design. The final Kiwi win came courtesy of Degree Design in the 'Luxury Gourmet Food' category, for its design of the Hallertau Heroic Range.
The ultimate award—the Diamond Best of the Show Pentaward—went to Japanese communication agency ADK for its very curvaceous and ergo dynamic design for HOYU 3210 Emulsion Treatment.
“The distinctly original and ideally ergonomic shape of the bottles leaves the usual codes behind to stand out among all its competitors. The designer confesses that he did not use a computer to create these ever so particular forms. His tools were his hands, the earth to be moulded, the file and sandpaper,” says the Pentawards website.
Picking up the top Platinum Pentaward in the Best of Beverages category was Spanish entrant Eduardo del Fraile for Lascala.
“Introducing Spanish wines to the Chinese market is no easy task. French wines, which are in the majority at present, opted for the path of tradition, by keeping their own identity and authenticity. Eduardo del Fraile opted for the path of culture and of blending Spanish and Chinese traditions.”
The remainder of the big name Platinum winners across various categories are:
Food: Kolle Rebbe (Germany), for The Deli Garage.
Body: CBX New York (USA), for U by Kotex .
Luxury: Brandimage (France) for Oriens of Van Cleef & Arpels.
Other Markets: Identis (Germany) for out_of_ark®, the wild bags.