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New Gap Logo, Despised Symbol of Corporate Banality, Dead at One Week

New Gap Logo, Despised Symbol of Corporate Banality, Dead at One Week

Read as Vanity Fair’s Juli Weiner comically sums up what has been a manic week for Gap clothing company, after its new logo received a stupendous amount of backlash. With all the ensuing fuss that followed the re-design, it looks like it’s back to square one for Gap, with the re-adoption of the original logo. As Weiner summarises, “The new Gap logo is survived by its antagonistic Twitter feed and a dozen failed branding strategies slide shows, in which it will be archived in the annals of history. To heaven, the Helvetica now ascends.”

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