Kiwis at pinnacle of design success

Kiwis at pinnacle of design success

There were a hefty amount of entries hoping to bath in wining spotlight at this year’s 10th AGDA (Australian Graphic Design Association) National Biennial Awards in Brisbane. About 2000 to be precise, covering 18 categories, including Corporate Identity, Publications, Digital Media, Packaging, Environmental Design and Design Effectiveness. But on the night, there could only be 416 winners, comprising of 241 Finalists, 167 Distinctions and 8 entries achieving AGDA's highest accolade—the Pinnacle. To receive a Pinnacle is quite the feat, with the award only being dished out to designs that are unanimously given a score of over 90 percent by the judges.   

And doing Enzed proud on the night was the design multidisciplinary design company, Alt Group, who seem determined to scoop design awards from every corner of the planet. Having earlier this year picked up Cannes Design Lions, red dot awards and recently Gold and Black Pins at the Best Design Awards, ALT arrived home from the AGDA awards with a packed suitcase, which included two Pinnacle awards. 

Alt Group also picked up three Judges’ Choice awards, 20 Distinctions and were finalists in nine categories, giving the company a grand haul of 34 awards, more than any other Australasian design company. The AGDA wins bring Alt Group’s awards total for 2010 to 86 local and international awards.

The Pinnacles came for the company’s work on the brand book for Auckland Museum and for its packaging of The Vigneron Centenary Wine—a project celebrating the life of pioneer winemaker, Najib Corban, who just so happens to be the grandfather of Alt director, Ben Corban. Nice. 

Alt also won Judges’ Choice awards for its brand campaigns for Auckland Museum and boutique law firm Hudson Gavin Martin, as well as for their client gift, ‘a Lean Year’, featuring a bottle of wine with a pronounced curved shape to symbolise 2009’s economically lean year. 

To round it all off, the company also won 20 Distinctions for an assortment of work including its Auckland Museum Late campaign for the brochure for dance company, Black Grace’s Gathering Clouds performances; for a book, Thinking outside the Chair, describing the design development of Formway’s Be Chair; and for further volumes of the New Zealand CD series. Alt also won distinction in digital media for websites for fashion designer Karen Walker and for office furniture designer and manufacturer, Formway. 

Corban and his fellow Creative Director, Dean Poole, believe that entering international and local competitions is an important way to continue to benchmark their work, and also to promote New Zealand design. 

“This year there were a bumper number of entries at AGDA, and so to come away with two Pinnacles is a great endorsement for the work the team has put into these projects,” says Corban.

On the night, six Student and 11 Judges Choice Awards were also presented, and the judges were unanimous in their assessment of the high standard of exhibited work. 

The evening was opened by AGDA Premium Partners, Artisan Recruitment and Autodesk both declaring their enthusiasm in being involved and providing greater insights into their capabilities in working with AGDA members and its community. 

AGDA's five 'founding fathers'—Mimmo Cozzolino, Richard Henderson, Stephen Huxley, Trevor Flett and Wayne Rankin—were nominated by AGDA for the Icograda Achievement Award in recognition of their vision and contribution to the formation of AGDA in 1990.  

Gary Wilson was there to introduce the latest inductees to the AGDA Spicers Paperpoint Hall of Fame—Max Robinson and Harry Williamson. 

To cast your eyes on the entire list of winners and finalist, click HERE. 

Further reading 

Design by not knowing—Alt Group’s Dean Poole on why not having the answer leads to success

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