Simple, human, and flexible. Three words used to describe the redesign inspiration behind BBVA’s new ATM machines, crafted by global deign consultancy IDEO. Being driven by the desire to make self-service banking more intuitive led to a number of ground-breaking innovations, including turning the ATM by 90 degrees to give people more privacy, simplifying the interface by providing just one slot for all media, and seamlessly merging the real and the virtual world on a big touch screen.
IDEO describe the resulting product as an industry game-changer that moves the ATM from commodity product to bespoke device tailored to the needs of a particular bank’s customers.
Five pilot ATM units were installed at BBVA branches in Madrid earlier this year and BBVA plans to roll out the ATMs in different countries over the next few years.