Kiwi design company receives red design dot of approval

Kiwi design company receives red design dot of approval

One Kiwi company has fared particularly well at the recent red dot awards, which honour top design trendsetters from around the world, across a broad range of cartegories. Auckland based multidisciplinary design company, Alt Group, swept up seven ‘red dot: communication design’ awards. The red dot awards, which are judged by a panel of 15 of the world’s foremost design experts, recognise the best in product design, communication design, and design concepts from around the globe. 

Last year the company took home four red dot awards and then later went on to win the supreme red dot grand prix prize for communication design – one of the most prestigious design accolades – beating off 6,369 entries that submitted from 44 countries. 

The seven red dots were presented to the company for a range of projects including the “We Make Light” booklet for global lighting designer and manufacturer Philips Selecon; “The Vigneron Centenary Wine” and “The Vigneron Book,” a hand-bound book and a limited edition series of 100 hand numbered magnums that were designed to celebrate the life of Najib Corban, of the Corbans wine dynasty, and “Thinking Outside the Chair” a book for New Zealand furniture designer and manufacturer Formway.  

The Vigneron Book

Alt Group’s other designs recognised in the international design competition included “Black Grace Gathering Clouds,” a campaign for Auckland based dance company, Black Grace; “Eat Drink Merry,” a quirky Christmas gift pack designed for Auckland based law firm, Hudson Gavin Martin’s clients; and “A Lean Year”, a gift for the company’s own clients which took the form of a leaning wine bottle, to symbolise one of the worst years in economic history.  

Black Grace Gathering Clouds

“Winning awards for us is about benchmarking our work globally, to ensure we continue to deliver fresh and innovative design solutions for our clients that help their businesses succeed. Beyond that it is about getting New Zealand recognised on an international stage,” says Ben Corban, managing director at Alt Group. 

Alt Group’s winning entries will be presented in the bilingual “International Yearbook of Communication Design 2010/2011” and also featured in the red dot winners’ exhibition at the red dot design museum in Essen, Germany.  

A Lean Year

Eat Drink Merry

The competition covers a broad spectrum of categories including 'Sports & Games', 'Office', 'Living Rooms & Bedrooms', 'Lighting & Lamps', 'Life Science & Medicine', 'Entertainment Technology & Cameras', 'Communication', 'Automobiles, Transport & Caravans' and 'Architecture & Interior Design'. Some of the best winning entries from across the globe feature below.

Orizuru Chair, Tendo Co Ltd., Japan

Digital Bath, Grohe AG, Germany

Cosmolite Luggage, Samsonite Corp, USA

Peugeot RCZ Coupe, Peugeot Deutschland GmbH, Germany

Container Scope Oceanscope, AnL Studio (Keehyun Ahn, Minsoo Lee), Korea

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