Entries are now open for AWARD (The Australasian Writers and Art Directors Association) awards, and this year, the awards have expanded to include a raft of new categories including music video, applications, social media, environmental design, and branded content.
There’s also a new award for Creative Innovation, aimed at challenging entrants to contribute a solution that defies convention.
“Creativity is a prerequisite of commercial success and of prosperity,” says Craig Davis, AWARD chairman. “We believe it is the single most valuable asset for business today, and that through inclusiveness and collaboration, that value can only increase.”
“In the annual AWARD show, we can create more space and opportunity to recognise and celebrate great creative work, reflecting how the marketing and communications industries have evolved and are evolving.”
In March, a panel of interstate and international judges from the Asia pacific will gather to select the finalists and winners in each category. The AWARD awards will be celebrated in Sydney on March 11th 2011.
As part of the AWARD call for entry, a new interactive campaign titled ‘Ian’ has been launched (there’s Ian below).
Ian is a man, and he’s also an idea being crafted from a first-thought into something good. He may not look ready for the awards now, but over the next few weeks and months, Ian will be tweaked, crafted and fiddled-with to make him the best he can be.
During the call for entries period and leading up to the event, Ian’s preparation journey will be shared via regular episodes uploaded to iansgettingready.com.
The first instalment, ‘Dance Class’, will be released next week, and eight others will follow.
For more info and to submit your creative genius, click here.
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