Architecture plans - coming at you in 3D

US Company Zebra Imaging has brought architecture planning to life with their innovative holographic pop-up buildings. The company can produce holographic images in tiled blocks that can be joined together to form larger holographic mosaics in any size. The depth scales according to the hologram size, and for a 2 foot square hologram, imagery can float up to one foot out in front. The technology works by using 3D computer graphics data, to quickly produce images of any size.

The images are encoded into a "hogel" (the equivalent of a holographic pixel) on photopolymer film resulting in a portable film based hologram that can be viewed in direct sunlight or with a halogen or LED light source.

Chief technology officer and co-founder of Zebra, Michael Klug, gives us a hands-on demonstration of the technology at work.