Wearable art shouts "wow"

This year marks the 22nd year of the Montana World of WearableArt Awards Show (WOW). The world-renowned design and art event has been attracting ever-growing interest and amazing works of art from across the globe for some time now. It brings to life artworks designed for the human form that stretch the imagination.

This year’s show will showcase 191 finalists from more than 300 entrants from all over New Zealand and the world.

International designers from 25 countries submitted entries for the awards and 61 garments from Germany, Australia, China, Hong Kong, India, Mexico, Netherlands, Sri Lanka, United Kingdom, and USA were selected to join local entries on the awards show stage stage.

With the initial selection complete the 2010 awards, judging continues on two more occasions in September before opening night on 23 September at TSB Arena in Wellington.

Joining WOW Founder Suzie Moncrieff on the panel this year will be Kiwi kinetic sculptor Phil Price, and former fashion designer Doris de Pont.

"The judging process for WOW has been totally captivating,” says Price. “It is a privilege to witness the sophistication of this art genre and the designers are really demonstrating the synthesis of elements that any good design requires. We are seeing really inventive solutions that are playful and intelligent.”

Highlights from this year’s event so far include:

• The 191 garments chosen for the stage is the largest contingent ever

• The level of artistry grows year on year with incredible materials ranging from hundreds of individually styled metal parts to 17,900 metres of yarn.

• One in three garments chosen for the show are from international designers across four continents, including a record 23 from India.

• WOW® designers range from dentists to architects, jewelers to sculptors, fashion designers to business analysts, students and retirees

Designers compete for $100,000 in prizes including the Supreme Award and the highly coveted Weta Award selected by Oscar-winning designer Sir Richard Taylor.

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