These days children have a plethora of devices to play with - Game Boy, PlayStation, Nintendo Wii – to name a few. Still, nothing quite beats the joy derived from the tried and true plastic favourite LEGO.
New York City opened its first LEGO store earlier this week and instantly engaged with customers and passersby by giving them the chance to help construct a 15-foot-tall model of a Big Apple near its entrance.
Frank Bonomo from core77 explores all the LEGO knickknacks in the new store, including what else but a LEGO video game. There’s also a great video illustrating the giant apple construction.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.