London lad explores retail boundaries

London lad explores retail boundaries

At a time when many designers have felt the weight of the Recession, Paul Izzard has been busier than ever. With a qualification from the North London Polytechnic, he’s equipped to cover all aspects of architecture and design. But it’s his visionary and often fun approach to retail that has seen him become very much in demand recently – he’s won awards for all sorts of projects.

Paul worked for a London architect before travelling the world and when he visited New Zealand in 1996 he fell in love with the place. He decided to stay and spent several years with Leuschke Group then Martin Hughes Design, before establishing his own company – Paul Izzard Design (PID) in 2000.

A string of awards followed including a Best Award for the Match Bar; a Retail Award for Magnum Mac plus more awards for medical industry projects. Right now he’s working on a variety of projects from a funky little sushi kiosk at the university to a 1300m2 apartment complex in Pakuranga; a new Burger Fuel concept and some new stores for Hardies Health. “I’ve really been enjoying retail over the last 12 months – we’ve had lots of fun,” he says. The following is just a taste of some of the projects that he’s completed recently in Auckland… 


Prodesign called it the Plastic Fantastic – a private surgery clinic at St Marks in Newmarket based on a boutique hotel concept where the clients check into their suite after cosmetic surgery in either of two state of the art theatres. Lots of fun and a great budget to work with, says Paul.


A great site in Newmarket for clients that Paul met at Grove, a restaurant he designed which was voted the best in Metro’s latest poll. The idea was to open up the space and have some fun. The clients already had the name, the Teed Street Larder, which suggested packaging so Paul drew on that theme with a huge packing crate for the point of sale counter. Once they unloaded the crates on site, Paul decided to use them too, all over the walls.


Originally the client requested a typical, traditional Italian look with timber panelling and checked tablecloths. Paul convinced him he was making a mistake and he ended up doing the complete opposite for a more contemporary look. Customers are seduced by chocolate dripping down the walls against a crisp white backdrop. Paul rebranded the whole store and the design will be continued in another gelato bar at Auckland’s new harbourside development.


Paul has designed Kohler showrooms for this client in Fiji, Shanghai and now Parnell. He had already redesigned the complete building in Parnell so to do the fitout was a bonus. The design theme stems from Kohler’s existing brand. He set the stage with a very active showroom creating real, operational bathrooms. There’s even a spa room which customers can book in and luxuriate in a choice of tubs. It’s a huge space, full of beautiful product which became a labour of love – but worth it, says Paul.


Paul pushed his clients in a clear, modern, fun direction with a bright blue ceiling and lots of blue coloured lighting.

Keep an eye out for Paul’s latest design in Auckland’s Lorne Street, a flashy Disco Baker store complete with changing LED lighting!

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