Close

Design, according to Dieter Rams

Design, according to Dieter Rams

In this video, German industrial designer Dieter Rams (design-brain behind the Braun brand), shares his crafty design insights on everything from record players to the trusty shaver.   

http://www.youtube.com/watch?v=ncw3f4jgNP4

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).