The main title sequence, the credits at the beginning of a film, has evolved from the plain old static card to - in some cases - a dynamic piece of art in its own right.
Mike Dempsey at Graphic Journey says "The design of titles for cinema and later television developed into one of the most exciting and inventive art forms of the 20th century."
Click through to see his pick of artists responsible for some of the more memorable opening sequences.
As a bonus - here's a directory to Saul Bass title sequences; from Carmen Jones (1954) to Casino (1995) and everything in between.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).