The main title sequence, the credits at the beginning of a film, has evolved from the plain old static card to - in some cases - a dynamic piece of art in its own right.
Mike Dempsey at Graphic Journey says "The design of titles for cinema and later television developed into one of the most exciting and inventive art forms of the 20th century."
Click through to see his pick of artists responsible for some of the more memorable opening sequences.
As a bonus - here's a directory to Saul Bass title sequences; from Carmen Jones (1954) to Casino (1995) and everything in between.
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