Idealog is New Zealand’s favourite guide to entrepreneurship and innovation in business, design, science and tech


More than a koru

Design reflects our heritage and identity. So what role does Māoridom play in New Zealand’s design identity? Who is able to do it? What principles need to be abided by? And how does a young country like New Zealand embrace the modern world while retaining its traditions? We float down the country’s cultural currents.

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The Idea Log

Million dollar ideas and inspiring inspiration from Idealog's sassy spirit 'animal'.

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A Day in the Life

How do you perfect the work/life balance? In an ongoing series, powered by Hummingbird, high-performing New Zealand entrepreneurs share how they handle the madness of business.

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Green Rush

In a new series, we talk to entrepreneurs and investors about the challenges and opportunities in the emerging New Zealand cannabis industry.

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Designing a digital city

Sidewalk Labs' Craig Nevill-Manning talks to Idealog about the technologies he sees coming and how he and his team are hoping to use them to improve the quality of life in urban areas.

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The Log Experiment

At Idealog, we regularly celebrate our community’s brilliance. So for the 2018 Design Issue, we’ve tapped into the talents of the Idealog community and, in honour of our spirit ‘animal’, The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family from the fields of art, design, architecture and creative business to see what they could do. These are the results.

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All Electric

An ongoing series in partnership with Hyundai on the rise of electric vehicles and the future of transport.

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IP 101, brought to you by James & Wells

Over 80% of a company’s value is now considered to come from its intangible assets, which encompass a wide range of things such as know-how, processes, brands, skilled people, confidential information, customer relationships, and culture, as well as more formalised IP rights, such as patents and trade marks. Here's what businesses need to know.

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25 things with Peter Haythornthwaite

Peter Haythornthwaite – industrial and creative design deity, Designers Institute of New Zealand fellow, owner of an ONZM for services to design, and current exhibitor of his life’s work at Objectspace Gallery in Auckland – knows things, loves things, predicts things, worries about things and improves things.

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Can We Fix it? Brought to you by Kiwibank

In a regular section in print and in a series of online pop-up sections throughout the year, Idealog and Kiwibank explore some of the world’s biggest – and, in some cases, most intractable – problems and then showcase some of the clever people trying to tackle them.

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Elevator Pitch, brought to you by Flick

We gave biotechnology company Mint Innovation a little longer than an elevator ride to pitch their business, which recovers valuable materials from electronic waste.

Elevator Pitch, brought to you by Flick

After we made Damaris Coulter stand awkwardly in an elevator to pitch her app The Realness, we sat down for a more in-depth discussion about how the idea came about, how the experience of running Coco's Cantina has shaped her views on the hospitality industry and why taking the longer way makes life more interesting. It was thought-provoking, funny, sad, wide-ranging, honest and sweary, and it was worth putting it all out there. So here's an edited and slightly condensed transcript of our quite long chat.

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A day in the life, brought to you by Hummingbird

Georgia McGillivray is the co-founder and CEO of The Social Club, New Zealand's largest influencer marketing platform. Here's how she gets through the day, how she organises her time and how she handles the madness of business.

City crafting

The statistics don’t lie: the bulk of the those that are designing living and urban spaces in New Zealand cities are men – but the times are changing. Globally, there is a conversation taking place on what cities would look like if equal weighting was given to all of its citizens in the design process. We spoke with Women In Urbanism, a recently formed organisation in Aotearoa, about how it's aiming to give a voice to those who don’t fit the pale and male image that dominates the architecture and engineering fields.

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Young blood

This week, a new generation of women entrepreneurs have been recognised and celebrated at the 2018 Girl Boss Awards. The awards were the first of their kind in more ways than one – particularly considering that they celebrated a new, young generation of innovative thinkers, with all 400 entrants aged between 11 and 18. Six young women were crowned winners in their categories for their efforts in growing young Māori leaders, reducing pollution and furthering conversations about youth mental health.

Business with purpose

Over the past month, there has been a lot of discussion in the media regarding social enterprises. CEO of the Ākina Foundation Louise Aitken clarifies the responsibilities of being a social enterprise, and what is ahead in the future for businesses operating in this sector.

The Technology Issue: New Heights

Out now

Genius From Elsewhere


Facebook has launched its online dating product in Colombia today, named Dating, which aims to provide a platform for users to sustain long term relationships. Wired shares insights into the ‘promising’ new service - and why it is different from existing dating apps such as Tinder and Bumble.  


A small Seattle based fund, Private Holdings Inc, which is focused on marijuana and backed by controversial investor Peter Thiel, has skyrocketed to $12 billion.


Following the latest Amazon launch of a dozen new products on Thursday, Alexa is now propping up in more than just speakers but nearly everywhere. Wired muses over the new voice activated microwave, and why the strategy may keep Amazon a step ahead of Google.


Google's new product Nest Hello has disrupted the doorbell market - the product enables optional 24/7 video recording as well as facial and object recognition capability. 


According to The Guardian, MPs in the UK have rallied to regulate cryptocurrencies who argue that both consumers and investors are at risk in the 'wild west' style industry. 

Digital tunnels

Christchurch-based developer of visual data science software, Seequent, which recently assisted in the Thai cave rescue of 13 young boys by building a 3D model, and global engineering and infrastructure advisory company, Aurecon have joined forces to work together on the digital engineering of the incoming Auckland City Rail Link project, which is due to be completed by 2024.

Gratuitous self-promotion

Whether you're a selfish lover of design and want your own, or you're looking for a unique gift for family, friends, staff or clients, you'd better move fast and get yourself a Bonnie Brown's winning Blooming 'Brella. Only 300 of these beautiful things are being made, so if you want to secure yours, all you need to do is specify how many you want and then enter your payment and delivery details online. Once you've done that, the Blooming 'Brellas will be in your hot little hands by mid-September. 


Practicing mindfulness is a a trend that's gaining momentum, but is it relevant for the workplace? It is if you look at the big players, with Apple, Google and Nike all implementing corporate programmes to create mindful practices with their workers. Sarah Pearce breaks down how this can be achieved on a smaller scale.

Kiwi cultural codes

Taika Waititi, Flight of the Conchords, William Waiirua – New Zealand has a very particular brand of humour when compared to the rest of the world, so how can brands best harness this? TRA head of strategy Colleen Ryan breaks down what's so different about it, and how companies can use it to form an emotional connection with their audiences.