Not content with serving up daily joy for New Zealand’s entrepreneurs, Idealog is aiming to please ‘the big end of town’ with a new brand extension – The Briefing.
In partnership with AUT and ASB, The Briefing is designed for the senior executives of fast-growing, Kiwi-owned companies.
It more resembles a research company than a media brand. The cornerstone of The Briefing is a quarterly research report, delivered in the form of a TED-style event followed up by a substantial report and weekly management blog.
Publisher Vincent Heeringa says readers are not asking for more news or more opinion in their lives. They want more researched-driven insight, especially about disruptive change.
“In the UK they have the Economist Intelligence Unit. In the USA they have the Harvard Business Review. In New Zealand we have almost nothing that's designed to equip business leaders with intelligence and advice for managing change. The Briefing has been conceived to fill that gap," says Heeringa.
“At Idealog we see the effects of transformational change on business. There's a strong need for someone to help chief executives understand the change and help communicate it to their executive teams.”
The Briefing is being chaired by AUT’s vice chancellor Derek McCormack, who heads up an advisory board made up of ASB’s chief executive Barbara Chapman, Dr Jane Cherrington from String Theory, Professor Ian Shirley from AUT and Image Centre’s Roger MacDonnell and Mike Hutcheson.
You can read more about The Briefing and download a membership application here.
The first event, ‘Leading Digital Disruption’, will be led by Dr Jane Cherrington on December 11, and includes a report by economists from Covec.