Social entrepreneur Malcolm Rands started the ecostore in his garage in Northland and grew it into a global multi-million dollar company. His memoir is due out in September and will tell the secrets of the success of the founder and CEO of one of the most successful Kiwi brands.
Ecoman – From a Garage in Northland to a Pioneering Global Brand tells the story of how Rands grew his brand and turned into a household name as a producer of environmentally-friendly cleaning and skin care products. The book will be released on 6 September, published by Random House New Zealand.
Rands started the ecostore 20 years ago as a mail order business operating out of a dug-out basement in the family’s Northland home. Being the eco-conscious bunch that they are, Kiwis quickly embraced the ecostore vision.
The brand is now present in thousands of stores across the globe, in countries like the US, Australia, Hong Kong and Singapore.
In the book, Rands shares his whole business backstory, including all the twists and turns along his journey from humble beginnings to CEO of a global brand that tries to create sustainable health.
Rands’ memoir includes not only his biography and the story of how he grew the ecostore business but also a section on green tips for home and office.
Random House invited Rands to write the book last year, with help from Margie Thompson. The release coincides with ecostore’s 20th anniversary.