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'Manage your company as if it were a decent person'

'Manage your company as if it were a decent person'

Todd Carmichael of La Colombe Torrefaction thinks the word 'passion' is overused and overrated. But as he told the PSFK conference, that doesn't mean your company is doomed to fail. His take on successful leadership? "I manage the company as if it were – and I was – a decent person."