A new economic plan to expand and diversify the city of Wellington has been approved by the mayor and members of the city council.
There are four main strategies to be implemented in the economic proposal, created in response to the global recession, the downsizing of Wellington’s public centre and the general lack of attention given to the city. by the government.
* effectively communicating the advantages and strengths of the city to tourists, businesses and potential investors. The council plans to attract residents to the city by consecutively increasing the growth rate of GDP per capita by 3.25 percent.
* creating a smart capital of the city with more resources available to businesses to grow and flourish and increasing the communication and work carried out between universities, research institutions and businesses.
* strengthening the communication between international businesses and establishing trade connections. This will include increasing exports by $500 million, doubling the number of projects involving foreign investment from 25 to 50 and introducing long-haul flights from Wellington to Asia by 2013. The council will also focus on improving key business infrastructure within the city and transportation between suburbs and the CBD.
* boosting the business community and creating 10,000 new jobs over the next three years.
“Wellington is a great place to live and run business but not
everyone knows that in government, New Zealand and overseas," said
Mayor Celia Wade-Brown.
“This is about attracting and retaining talent and growing investment and creating jobs."
Councillor Jo Coughlan says the changes are all essential for improving Wellington’s economy.
“Long-haul direct flights to Asia, an aggressive marketing campaign to promote Wellington as a destination for business investment, a stronger focus on retaining businesses that are already here and investing in infrastructure and amenities are all essential if we are to drive our economy forward," she said.