New Zealand businesses have a positive attitude both towards expanding internationally and the support they get from government agencies to do it, says a Victoria University professor.
David Crick, who was recently appointed Professor of International Entrepreneurship in Victoria’s school of marketing and international business, said limited domestic demand and New Zealand’s distance from bigger markets have led to a strong underlying entrepreneurial culture in business.
“Management teams in New Zealand are typically more positive about the support they receive from government than their counterparts in the United Kingdom and many other countries,” he said.
“Domestic managers in particular feel that government agencies are working alongside them to help them go global.”
But students of business are not necessarily being well-prepared for the world beyond university, according to Crick.
“Typical forms of assessment are not the best way to prepare students to start on an international entrepreneurial journey. For example, how often in the workplace would a person be asked to write an essay?”
Crick previously held senior academic positions in universities in the UK; while most of his work to date has focused on British businesses, he has started interviewing New Zealand companies as part of ongoing research into competitiveness of firms in overseas markets and evaluating overseas trade promotion by government agencies.
He will expand on his research findings when he delivers his inaugural lecture, Seizing Opportunities: Lessons From International Entrepreneurs, at Victoria University on September 6.
He will also discuss what works and what doesn’t when businesses are looking to establish themselves in overseas markets and how students studying business and entrepreneurship in universities are assessed.