Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
What the world wants
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
What the world wants
We’ve got it, but can we give it to them? Our key export markets are increasingly at the mercy of environmental and social activism—think carbon footprints, the 100-mile diet, animal welfare, fair trade and the back-to-basics movement. Some Kiwi exporters are up to the challenge, but others … not so much.
Till now we’ve been able to get away with unsubstantiated ‘clean and green’ claims, but today’s consumer demands proof. While some exporters may think that means simply rationalising food miles, the issue is more complex than that. The general trend to more traditional values (buy local, seasonal and fresh) is an emotional response—to retailer manipulation, the recession, and the mainstreaming of what were once extremist ideas.
But it’s not all bad news: consumers won’t automatically switch to local food if it’s an inferior product. So can we give them what they want? Find out in the latest Idealog and on our website.
Go configure
A short time ago, in a public servant office not so far away, the Auckland City Council decided to let the public submit design ideas for the new Queens Wharf and let people have a say on which ones they liked. They built a website to manage this exercise.
So far, so good. But Idealog thought it ridiculously user-unfriendly to make us click on a no-meaning numbered red boxes (advent calendar, anyone?) to look at each of the 237 designs.
We also couldn't be bothered downloading a PDF to look at each submission at a decent resolution, plus we wanted to be able to publicly comment on the pros and cons of each design.
So what else could we do? We built a better version.
Please note this is a completely unofficial website. Your vote or comment here won't be counted in the competition, but it will over time filter the entries into a manageable list so people can just look at the most popular.
The party mix
Sure, there could be some people out there who just can't wait to host their own Windows 7 party. And with some judicious editing, it could become an entirely different kind of get-together …
Hang on a minute
A lot can happen in 60 seconds. The International Space Station will travel 465 kilometres of its orbit around the Earth. About 20 hours worth of video will be uploaded to YouTube. And you could sell your big idea in the ICEHOUSE 2009 FAST Pitch.
The ICEHOUSE calls it a real-life Dragon’s Den, run in Auckland over three weeks in October, but you won’t be thrown cold to the dragons. ICEHOUSE CEO Andrew Hamilton and Ken Erskine, director of the ICE Accelerator and ICE Angels investors, will host a content-crammed seminar session on October 8: ‘The 3 keys to successful pitches’. Learn what investors and big customers are really looking for; find out how to tailor your language to the critical questions they will ask; and hear how pitching well has helped other businesses take leaps into high growth.
Take that information and prepare your 60-second pitch for delivery in a small group coaching session with an ICEHOUSE expert on Thursday 15 October. The leading pitchers from each group will compete in front of the whole audience for a chance to be one of ten finalists in FAST Pitch 2009. Finalists each receive two hours of individual coaching by ICEHOUSE experts.
And on October 27, finalists get to pitch to a panel of judges (including Idealog publisher Vincent Heeringa), angel investors, venture capitalists and businesspeople. There are four category awards: Best Intellectual Property Idea, Best Funding Opportunity for Investors, Best Presentation Skills and the People’s Choice Award. The overall winner will be selected from the winners of those categories.
The grand prize is valued at over $15,000 and includes three months in The ICEHOUSE’S leading incubator ICE Accelerator and the opportunity to pitch directly to any of the participating investors. The total prize pool is valued at over $45,000 and is supported by ICEHOUSE founder The University of Auckland Business School and corporate partners BNZ, BCG, Ernst & Young, HP, Gen-i, Microsoft, Minter Ellison Rudd Watts and Telecom.
All that for just an $85 entry fee.
Read more in Idealog, and register at www.theicehouse.co.nz, and here's ICEHOUSE's Andrew Hamilton explaining FAST Pitch on the telly.
Now you are one
Increasingly known as the place to be for online discussion on graphic design in New Zealand, Design Assembly is set to celebrate its first anniversary with interesting conversations, birthday cake and spot prizes. Did we mention there'd be cake? So put your party hats on and go along on Wednesday 30 September.
Slow car
I don't know about you but some things aren't meant for the slow design movement.
Sitting pretty
Perhaps we'd have better luck with Honda's indoor electric unicycle-all the fun of a Segway without the effort of standing up.
Here's hoping
And now for something hopelessly sweet. Hopenhangen is a print and online campaign developed by the International Advertising Association representing the global advertising industry in support of the United Nations. The idea: gather enough hopeful statements to form a petition for the forthcoming Copenhagen conflab on climate change. Only two hopes from Nu Zild? Come on! via Moxie
Quote of the week
If one in ten New Zealanders are concerned about pigs in pens, communications can quickly help turn that into a 400,000-strong movement.
–Environmental consultant Dave Pearce on the power and speed of ideas that would once have stayed on the fringe
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
The Idealog team{A slice of the pie} Previous
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Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- steer seo on Bigger, faster, more productive:
It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience. - Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …
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