Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
We have issues
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
We have issues
New ones, and a record number of them too, but that’s actually a good thing.
Subscribers will have a nice, new and generally fresh September-October copy of Idealog in their letterboxes by now. The rest of you will have to huddle at the newsagent Monday onwards, for your copy.
This time around, members of the media will wince uncomfortably at reading Matt Cooney’s story Free Thinking, but there’s plenty more in the rag to feast your eyes on.
I’m looking forward to Matt Suddain’s yarn about the Sony Walkman—yes, it was 30 years ago today when it made that C-90 play—and how it’s changed our world. Then there’s Orion Health that plans to help Barack Obama with his healthcare reforms, four dancing women, corporate sabotage, a new advice column from Lance Wiggs and a magazine typically full of creative ideas and business thinking.
But wait—there’s more, and we’re not talking infomercials either. Folded inside Idealog you’ll find a copy of Celsias. It’s our new eco-news magazine, featuring stories like the new venture that former Bendon baron Stefan Preston has launched with one-time joya teacher Jyoti Morningstar; plus, it’s asking quarrelsome questions like ‘Is Sustainability Dead?’ Well, is it? Read for yourself, and head over to www.celsias.co.nz to get an idea of what the magazine’s all about (hint: it’s not all about the magazine).
This month also sees the rebirth of NZ Marketing under HB Media’s auspices. Brands, marketing, advertising, and media butt heads in that august organ, now 64 pages fat and designed by multi-award-winning art director Adrian Clapperton, the same guy who designs each Idealog. We think you’ll find it a refreshing read.
So there’s three new magazines in a week (phew!). And next Friday we’ll have a new online venture to tell you about, too. Tune back in then.
It rises!
Surely Mega Shark vs Giant Octopus must be one of those needed-to-be-made flicks. Needless to say: don’t look into its eyes.
Crowded creativity
Unilever has dumped its ad agency after 16 years and reckons it can now rely on the public for its campaigns. That’s a brave step and plenty of agencies will be watching the experiment with some trepidation. First up, it’s crowdsourcing for ideas for the Peperami brand, offering US$10,000 for the best. If the competition works, it could have monumental ramifications for AdLand and possibly, other communications industries. Think about it for a while. Other big brands like BMW, Red Bull and Castle Lager are joining the experiment at ideabounty.com
A mere 63 years
LG’s watchphone is … interesting, but what took so long? It's the 21st centurey, people have phone implants these days! Chester Gould envisaged the two-way wrist radio in 1946 already, and had it upgraded to a TV in 1964.
OMG WTF WAF Eqo!
Big ups to Eqo Leung and team for making it to the World Architecture Festival (or WAF) 2009 finals in Spain this November.
Leung is among the creative Kiwis featured in the new issue of Idealog. The news of his WAF nomination came after the magazine was on the press, but let’s just say he’s come a long way from earning $13 an hour making architectural models.
The work that impressed the WAF is the Wilson School in Takapuna, purpose-built for special needs students. Leung will have to present at WAF 2009 on how he found the inspiration for the project. Architects from more than 80 countries will attend WAF 2009. However, Eqo’s not our only hope: New Zealand has four other finalists in WAF 2009. They include Fearon Hay (Northern Club) Pacific Environments (Yellow Treehouse Restaurant), RTA Studio (Ironbank) and Warren and Mahoney (NZi3 Innovation Institute).
Only the best
The Designers’ Institute of New Zealand has the list of Best Design Awards finalists ready, and there’s some very cool stuff this year. Take a browse, and get some tickets for the award ceremony on October 16 this year while you’re at it.
AAUG!
Arduino is tinkering for cool cats, and we're pleased to see that MindKits and AUT's CoLab are organising a user group for the likeminded.
So, if you dig the Arduino thing, head over to Playhouse Bar next to Aotea Square besides the iMax building around 6pm on September 3 for a beer or two, and share your project ideas. The AAUG inteds to meet up the first and third Thursday of every month after that, with guest speakers and kit exchanges to go with it.
We talked to Lilipad Arduino toolkit designer Dr Leah Buechley when she was in Auckland in June.
Get offa on clouds
Short notice on this one, but Saturday the 29th sees the inaugural New Zealand Cloud Camp at Galatos in Auckland.
It’s an unconference for Cloud Computing aficionados, and a rather important one to boot, as that particular form of information processing will be increasingly important for businesses here and everywhere.
Quote of the week
“The power of people is increased because communication is getting faster. If you do something unsustainable, everyone is going to know in about five minutes.”
—Grove Hill winemaker Dave Pearce on themarket realities in our export markets.
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
{Mincing about in waistcoats} Previous
Next {A calmer kind of business}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- steer seo on Bigger, faster, more productive:
It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience. - Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …
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Jag Creative
Branding. Marketing. Promotion. If you are serious about promoting your business, you really should talk to Jag. Our mission: Together, through creativity, understanding and experience, we will grow your business. -
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Relish Communications
Freelance writing, editing and media relations. Specialist areas of knowledge: motorsport, motor vehicles, yachts and motorboats, horticulture -
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