Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
The not-so-great indoors
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
The not-so-great indoors
New Zealand has many wonderful things going for it, but its housing often disappoints. Damp, draft, cold, mildew and generally unkind to human habitation describes the average Godzone crib, so why are we putting up with it?
Andy Kenworthy digs into the issue of our substandard housing in the current Ecoinnovator, and proposes that we actually fix the problem instead of putting on another pair of socks or a sweater, and ignoring the coughing and sneezing. Read his story on our website.
Where everybody wins
It’s Webbys time of year again, and congratulations to the Hyperfactory for making it into the Agency of the Year category. They’re a worthy finalist and have to be a good chance for taking out the top prize. Find out why in our story from last year.
But we have to disagree with the constant references to the Webbys as “the Oscars of the Internet” and “the Internet’s highest honour”. The list has 600 or so nominees and 1,100 honorees, and some of the categories look thin on inspiration. Check out the pointed criticism of Jack Shafer from Slate magazine. If Slate doesn’t win anything this year, now you know why.
Better way of mooning
Sci-fi flicks are cheesy by definition, but not all of them. Blade Runner is a perennial favourite of the cheese-averse, and the forthcoming Moon might be a candidate too. We’re awaiting breathlessly, because in space … (Via Kottke)
A fine Web 09
Web09 is on right now at the Langham in Auckland, featuring the likes of David Karp, Steve Smith, Tim Heuer, Ryan Stewart, Pamela Fox and Rod Drury. Domesticated blogger Ben Kepes is liveblogging the event today and tomorrow on the Idealog blog: check out his updates on our website.
Job of the Week
Digital Account Manager (P0499)
International agency • Work with a highly skilled management team • Entrepreneurial acumen required
Our client, the Interactive Arm of an International Advertising Agency is seeking an industry experienced Contract Digital Account Manager. You will have experience working in a similar role within the interactive industry.
You will need to have excellent project management skills, be able to work to tight deadlines, have energy, enthusiasm and be able to work well within a fun team environment.
This role will be looking after a very busy digital account, so experience taking creative briefs, through to briefing creative and production along with an excellent client servicing skill set is needed.
This is an initial contract role, with the view to the role turning permanent.
If you feel this is the right next step for you, please send your details to Louise Lawton at Portfolio Recruitment on 09 379-9303, or apply on our website.
Give the CodeBlacks root
New Zealand’s geek honour is at stake in Australia at the FullCodePress 09 event. We are the champions, and have to defend the title against eager teams in building a complete website for charity, in 24 hours. There will be no extensions, no budget overruns, and no excuses.
The Kiwi organisers are currently assembling their team. If you’re keen to be bloodied at the CeBIT 09 in Sydney, head over to FullCodePress and register. Entries close on Monday, April 20.
Headcase headsets
The Thriller one doesn’t thrill but the Daft Punk one ain’t duff.
Unexpected results
Crowd-sourced human-dependent robots provide hope for humanity. No, really. It’s not obvious but these little cardboard critters show us how.
Alienate and annoy, the Amazon way
Here’s a fascinating case study: either it was Amazon that got prim, and decided to de-rank thousands of books because they were homosexually themed, or it was a French employee accidentally flipping the wrong switch with the online retailer’s automated systems mindlessly obliging.
Either way, the PR fallout wasn’t pretty for Amazon. Lessons to be learned there then, one hopes.
A new Big Idea
If you’re a creative looking for work, heading over to The Big Idea website probably isn’t such a silly idea. The site has just been spruced up big-time; the new version has been years in the making so there’s plenty of new stuff to soak up, including Idealog articles and videos.
Seven years and 20,000 members strong, The Big Idea lists about 150 jobs in the creative sector each month, and also features awards, competitions, commissions, funding and internships. Do take a look.
C’mon baby light my plasma
Metal halides joining the gas plasma to emit a powerful with light sounds very sci-fi indeed, but that’s here and now with the Luxim LiFi bulb. Now 140 lumens per Watt and a Colour Rendering Index of 91 are about twice as good as high-end Light Emitting Diodes presently. We’re beginning to see the light now.
Quote of the week
“The Business Council reckons a renovation programme would add up to 180,000 additional work days—even at a minimum wage of $12 per hour, that’s worth at least $17 million per day.”
—Andy Kenworthy on the economic benefits of fixing our rotting house stock. Who knew being warmer would make us richer?
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
{A site for sore eyes} Previous
Next {Tiki tacky}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co … - Anon on Smile, you’re in New Zealistan:
The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char …
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Passionfruit specialise in affordable premium web packages. We have a commitment to producing beautiful websites. Our aim is to provide a plain English (minus the tech speak), outstanding service for all our clients. -
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