Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
Goodnight, I'm off to work
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Goodnight, I’m off to work
Most people aren’t too productive when they sleep for 22 hours a day. But the mystery illness that caused Garth Murray’s extreme sleep-ins also gave him a prophetic dream—of making a speaker with reduced harmonic distortion. Whatever gets you through the night. While this may seem like a wasted prophesy, the people who Murray claims have cried when they’ve heard the Theophany Loudspeaker’s output don’t think so.
Music to your eyes
No one could accuse Wellington music mag Exposure of being over-exposed. Until now the free encyclopedia of Kiwi creativity has turned up at your café counter when it gets there, alright? But now Exposure creator Pat Shepherd has turned his attention to the project full-time, you’ll be ale to get your aural fill in word form, online or on shop counters. Starting now.
UCOL Palmerston North’s Bachelor of Applied Visual Imaging focuses on contemporary trends and industry relevant skills within the areas of photography, design, video, animation and web/interactive. The programme is industry based and flexible, allowing students to fine tune career opportunities by choosing their own mixture of subjects. Enrolments for 2008 are still being taken. Visit www.ucol.ac.nz for more information or to apply online
Save the seeds!
Don’t panic—we now have a panic room for seeds. One hundred million seeds have been loaded into a frozen vault in the Arctic circle, where they will be safe even if we’re not. Able to withstand fire, flood, earthquake and even nuclear war, the last man standing will be able to feast on everything from 100,000 different kinds of carrots to 40,000 kinds of beans—as long as he can find somewhere to plant them and some actual food to eat while they grow.
Google in the Earth
Google Earth, Google Video, Google Reader … this very public company hasn’t been underground for a long time. But that’s about to change. Google’s just announced that it’s helping lay a $300 million-dollar undersea cable between the US and Japan to meet increased broadband demand. Hey if there’s any of that cable left over …
Complicated compositions
Framing someone could take on a much more informative meaning with a digital frame that incorporates a camera, scanner, GPS and Internet connection. The hand-held device allows you to frame anything—or anyone—before sending the image for instant analysis on sites like Wikipedia, Google and Google Earth. You can also put your frame over words or phrases in books for an instant definition from a plethora of online dictionaries, thesauruses and reference books. So that solves the problem of buying into the right school zone—stay put and buy the kids an educational square instead.
Eyes of the prize
Then again why bother carting around an information-gathering frame when you could just get bionic eyesight. No really you could. A team at the University of Washington has created a contact lens complete with functional circuitry and LEDs. This could lead to applications such as telescopic vision for soldiers and virtual displays for pilots. Personally I’d rather have my pilot fly drunk than focused on his own eyeballs, but each to their own.
Bring back the brick
If listening to Michael Jackson on your iPod doesn’t make you feel like a kid again maybe this will. Someone inventive and childish—actually quite possibly Michael—has made a music player that looks just like a piece of Lego. Just as well not every plastic brick has raised dots that double as volume controls, or we’d have a serious plastic housing shortage.
Star Wars episode 3 year old
If anyone’s looking for a movie reviewer we’ve found one who is cheap, confident and Oxford-concise. This three-year-old movie buff has only seen Star Wars once, but that’s probably just as well—if she had anymore to go on she’d have no memory space left for motor skills.
Any which way
If yesterday’s Bike to Work Day ended up being another “get in the car!” day, you’ve got another chance to redeem yourself tonight. Critical Mass is a spontaneous leaderless bike ride that somehow occurs on the last Friday of every month in every major city of the world. Meet by the fountain in Auckland’s Albert Park at 5.30 then follow the people following you.
Morningside 4 life! Except when the Bro’Town boys are in Wellington for their stage show next Tuesday and Wednesday.
Quote of the week
“I was lying in bed and I actually saw myself making a speaker. I saw the ruler, I saw the dimensions. I woke up and then I spent six months learning how to build them.”
—Garth Murray, otherwise known as The Daydream Believer
More at Idealog online
Read more on our website: web exclusives, opinion, Idealog IP, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
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{The art issue} Previous
Next {Beautiful words}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Betting on the bell curve
Tweeted
- Fetching tweets …
Overheard
- Matt Cooney on Banking on the unexpected:
We know; the paperback came out in 2008, as the review says. It's the way he's been proven right by events that makes it topical.
(As you probably know, Taleb also (re-)appears in Malcolm Gladwell' … - Mike on Banking on the unexpected:
Great book and Author as was is his first "fooled by randomness" but no new thought breakthrough here in this article - this book (and Taleb's black swan theories) came out years ago. - malcolm rollinson on The econoclast:
At nearly 80 years of age I am filled with admiration for your opposition to Doc.
I have opposed them on other issues and am disgusted at their usually self serving attitude.If you are ever in Timaru … - Joshua Bruce on Poor fortune:
Good article - more in this space / area of innovation would be awesome. - William Lower on Social tsunami:
Thanks David. I really enjoyed reading your article, and the point about "syncing your social voice with your brand's voice" grabbed me. I have seen many companies' dialog on Facebook which … - Aaron Davidson on Picture perfect:
Great article Amanda. Luke and Team - well done. Inspiring to see what passion and commitment can achieve from anywhere.
-
Psychotactics
Are you losing customers because you don't know how the brain works? Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Wouldn't your strategy and tactics be vastly different, if you understood these psychological marketing ideas? -
DUAL
DUAL clothing is designed, cut, crafted and retailed from their waterfront store in Lyttelton. Available throughout the country at Designer Boutiques and online at www.dual.co.nz -
IDEAS UNLTD! www.ideasunltd.co.nz
Multi-media copywriting ChCh NZ. Creative, compelling. Concepts, strategy...to editing, advice. -
Pixelvision
Pixelvision digital media and design agency, service and marketing agents for advertising, copywriting and design. Speak directly to a designer, not another account executive. - More in the Idealog Directory
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