Idealog
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Fuzzy logic
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Fuzzy logic
Ben Fulton has a beautiful fuzzbox and he’s not afraid to use it. Better yet, together with entrepreneur Geoff Matthews, he’s making a real splash in the music world with Fuzzgod, Empress Chorus Vibrato, Deluxe Moon Phaser, Pentavocal Tremolo and others, through Red Witch Analogue Pedals.
John Mayer, Andy Summers and Sting are among the big-noters taking advantage of the fat sound that the Red Witch pedals create. Read Matt Cooney’s story about Fulton’s painstaking pedal production and his partnership with Matthews—and the pair’s big plans to build on their boutique brand on our website.
Where’s the beef?
If you ever wondered just what a Big Mac is made from, now you know. Ad agency Bernstein Rein spills the beans.
Endless wonk
Horses for courses? Yesterday Idealog publisher Vincent Heeringa visited AUT University to hear the head of the new Productivity Commission, Don Brash, talk about what he hopes to achieve in his new gig. Hey, productivity is a huge issue, and we all know what the problems are. What can Brash do where so many have failed? Vincent liked some bits of Brash's plan; others, not so much. And the biggest problem could be Brash himself. Vincent’s report is on our blog.
News you can abuse
This magical picture is part of an Associated Press chart outlining a wonderful future where AP stories will suddenly command the premium they deserve. Soon, you Internet freeloaders won't able to enjoy the honest efforts of Big Media without paying for it. Yeah right.
Still, the AP might be buying snake oil, but change is coming to news on the web—and the National Business Review is among those who are moving content behind paywalls. Idealog editor Matt Cooney takes a look at the NBR’s plan, can't resist poking a few holes in it and suggests a different model for online news. He’s keen to hear ideas from readers too about how Idealog should invest in online.
Fresh advertising
There’s something fishy about this live Publicis poster.
Spread of TED
Richard and Tricia Hollingum of the Department of Doing are putting together TEDxAuckland. That’s right, the ‘Technology, Entertainment, Design’ TED that the likes of Al Gore, Jane Goodall, and Bill Gates speak at overseas.
The Auckland variety has an x in it, which means it’s officially sanctioned by TED but individually organised, and it’ll be held at Westlake Boys High School in Takapuna on October 1, with applications to attend accepted from August 1.
TEDxAuckland is looking for volunteers, so check out the Facebook group or email them for details.
ONYAs on the move
The Webstockers have decided to shift the ONYAs to February 19 next year—the last day of Webstock 2010, which will provide an opportunity to showcase ONYA coolness to an international interactive audience.
As you’d expect, the last day for submitting stuff has now been moved. Visit the ONYAs blog to get the full story.
Life and Vision
August 1 sees the start of a landmark Rita Angus: Life and Vision exhibition at the Auckland Art Gallery, which promises to be the largest retrospective of the work of one of this country’s best-loved artists.
Idealog readers are already be familiar with the exhibition already, as Hamish Coney wrote about this exhibition when it opened in Wellington last year. Having toured to other cities and now seen by over quarter of a million people, it’s Auckland’s turn to take part of the Angus exhibition.
Iconic works featured in the exhibition include Cass, voted New Zealand’s greatest painting in a 2006 TV poll, Angus’ sketch-books and studies that provide an insight into her practice, from the 20s to the 60s.
The exhibition runs until November 1, so if you’re in Auckland make sure you catch it. Head over to the Auckland Art Gallery website or Te Papa website for more details, including information on the apparently rather nice 230-page catalogue for the exhibition and the range of talks that accompany it.
Quote of the week
“After seven years of doing it alone, one’s romantic notions are replaced with the simple fact that we need to make things fly.”
—Ben Fulton’s response when asked how he felt about sharing his already-humming company with an investor
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
{Game of life} Previous
Next {Trust is not a commodity}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- steer seo on Bigger, faster, more productive:
It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience. - Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …
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the wine wanker
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